The Nifty Chef brand has been around since 2013 conceived in Abu Dhabi, UAE, and built around passion.

Chef Nouel, the brand’s owner and innovation chef, has assisted several emerging businesses in the Middle East. He has also published books, such as the inspiring Nouel’s Nifty Chic Baking, and conducted heritage-based masterclasses in pastry and bakery.

With the increasing number of successful projects and a steady demand, Chef Nouel formally established Nifty Chef LLC as a registered company in the UAE.

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